Category: Blog

Once you have completed your Macro, Meso, and Micro level research it is time to identify your objectives. When preparing your presentation, you need to be able to answer two important questions: What is your desired outcome? And what is your audience’s desired outcome?  Objectives are dependent on many factors including the audience, the type of presentation, and, in the case of a sales presentation, where you are in the sales cycle. For example, if...

As a child, you were probably taught at a young age to respect your elders. This family value is prevalent in many cultures. As you aged, you learned life lessons from those who were older. Some of these teachings were life skills; perhaps your grandfather taught you how to bake, or your mother taught you how to fix a flat tire. Other training involved learning by experience. Think back to when you were a young...